Amaris and Chaya aims to encourage the “black is beautiful” mindset during imaginative play in children. With our range of Amigurumi dolls, fabric dolls, soft play dolls, and accessories deliberately crafted to pass culturally relevant messages of empowerment, representation and inclusion while pretending to be a parent, a doctor, a firefighter, artist – anything they want to be. They’ll roleplay and act as if they are that character, interacting and making decisions in their role, knowing they can achieve all that and more as little queens.
Each of our dolls are designed to allow every girl to see what a little queen she is. Also instilling the mindset to feel confident in their skin and who they are is more than enough.