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OUR BELIEF

Our motto is be kind to your skin. It should always be skin first. The more you are kind to your skin, the more it’ll thank you for it.

That is why we only use natural, uncomplicated ingredients in all of our products. You’ll always know what’s in your product and why we use them. We never use toxic synthetic ingredients or hidden fillers. We’re also cruelty-free and vegan-friendly and we are about the environment so we take sustainability seriously as much as we can.

SOCIAL CONTRIBUTION

From reducing our overall packaging to investing in post-consumer recycled materials, we put sustainability at the core of everything we do.

This is important to us as it reduces the ecological footprint of all the stages in the product’s life-cycle. It helps both the producer and the consumer reduce their environmental impact that promotes green living that help to conserve energy and also to prevent air, water and noise pollution. They also prove to be good for the environment and also prevent human health from deterioration.

Our shipping boxes are 100% recyclable cardboard boxes with biodegradable foam peanuts which can either be dissolved in water or can be thrown into compost piles after a single use. Pssst.. there is more.. Biodegradable foam peanuts do not have an electrostatic charge – meaning they will not stick to clothes – you’re welcome!

WHAT MAKES US DIFFERENT?

We passionately create well-considered products that improve skin through a careful balance of plant botanicals with essential vitamins, which is a direct result of real people practicing a functional approach to self-care.

To achieve the best outcomes possible, we will continually innovate new products and improve existing formulas, which result in a consistently high-quality product that effortlessly integrates into your daily life.

Q ARE AMI LONDON PRODUCTS TESTED ON ANIMALS?

AMI London is 100% cruelty-free. We do not conduct or support animal testing of any kind.

Q ARE AMI LONDON PRODUCTS VEGAN FRIENDLY?

AMI London's products are botanically based and contain zero animal or insect-derived ingredients. We are committed to animal protection on every level; we use no animal by-product in our formulas. As they offer no benefit in comparison with plant-based ingredients. Our current formulations contain no beeswax, honey, cochineal, or lanolin.

Q ARE AMI LONDON PRODUCTS 100% ALL-NATURAL?

Our priority is skin-health, sustainability and the development of clean, biodegradable formulas of which are safe, effective and enjoyable.

We believe optimal balance is achieved when both nature and science work in harmony and although some of our products are formulated using 100% all-natural ingredients our brand as a whole should not be considered an exclusively all-natural line. Transparency means making a clear distinction between common misleading all-natural claims and clean botanically based products, which in turn allow customers to make more educated and informed personal care decisions.

Q AMI LONDON'S ORGANIC INGREDIENTS

At AMI London, our organic ingredients have been certified by The Soil Association UK. We strive to formulate with as many organic ingredients as possible. For your convenience, all organic ingredients can be identified by the term 'organic' used before the ingredient name. We only also ever use cold pressed pure and natural ingredients/oils.

Q DO AMI LONDON PRODUCTS CONTAIN FILLERS, FRAGRANCE OR DYES?

Our formulas at AMI London contain no fillers, fragrances, or artificial dyes. These ingredients have zero skin benefits and can only serve to weaken and irritate skin. Most of our facial products are neutral in scent or contain natural aromatic extracts (essential oils), which act as functional ingredients to support the skin’s healing and rejuvenation.
Our products are formulated using plant-based, nature-identical, skin-identical ingredients. Every ingredient is purposeful and works to improve the skin directly or to support the integrity of the formulation as a whole.

Q WHAT IS THE SHELF LIFE OF ÀMI LONDON PRODUCTS?

The average shelf life of our products is 12 months. However, for optimal results, our products should be used within 6-9 months.

Q HOW SHOULD I STORE ÀMI LONDON PRODUCTS?

We do not use any synthetic preservatives so we highly recommend you keep your products in a cool dark place, out of direct light. Store products away from heat and always confirm caps are on tight. If you are taking a break from a product, refrigeration is advised. Proper storage will help maintain shelf life and stability.

Q ARE ÀMI LONDON PRODUCTS PREGNANCY SAFE?

All of our products are pregnancy-safe, however, we advise that you consult with your doctor if you are considering using our products with essential oils.

Q WILL ÀMI LONDON PRODUCTS CAUSE AN ALLERGIC REACTION?

Every substance within nature posses a different allergic potential, (i.e., dust, pollen, spices, nuts, plants, etc.), and it is possible to have an allergic reaction to almost anything the body recognises as a foreign substance. However, an allergic reaction to ÀMI products is extremely rare and quite uncommon. If you suspect sensitivity to a product or ingredient, we highly suggest conducting a patch test by applying a pea-size amount behind your ear. Spread the product outward to cover a quarter size area and wait 24 hours. If you experience redness, itchiness, or irritation, the percentage of active botanicals may be too high for your skin. In this case, we recommend you immediately stop using it the product.

Q HOW DO I USE MY AMI LONDON OIL?

We suggest applying face oil directly onto the skin after you wash your face with warm water each morning and night, as a last step to your beauty routine. Oils provide a protective barrier to help lock-in moisture while delivering nourishing vitamins to your skin. You should not need a moisturiser when applying facial oils, however if you want to use both, just add a couple of drops into your moisturiser just before you apply it.

Your skin does not need to be totally dry to before you apply facial oil. Actually, applying to damp skin can actually help the oil absorb and spread more quickly and easily. You only need a few drops of oil per use. After allowing 5 minutes for the facial oil to sink in, if your skin still feels oily you are probably using too much. After 5 minutes your skin should feel soft and hydrated. Typically people need 3—5 drops of oil per use, so simply alter the amount you're applying depending on how your skin feels after each application.

Your body oil is best absorbed when applied to warm, damp skin. After you get out of the shower, towel off slightly and then massage the oil in circular motions into your skin.

Tip: Excess oil makes a great hand and nail cream, so massage any left-overs into your cuticles and nail bed.

Of course, if any irritation occurs, discontinue use. We sometimes use oils derived from nuts like hazelnut, so please be aware of possible allergens. We always recommend speak to your doctor before using any beauty oils if you have a nut allergy.

Q CAN I WEAR IT WITH MAKEUP?

You can apply makeup over a light layer of your facial oil, just allow a few minutes (3—5) for the oil to absorb first. Or, add a drop of oil to your foundation for a dewy, fresh finish. Here is a little secret... Our hydrating mango butter makes great base and can be replaced with a primer.

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  • Price Range 10 - 55

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