Anita Grant is a natural hair and skin care brand based in High Wycombe, UK. When founder, Anita Grant, suffered blistering on her hands after using a hair lotion, she decided never to buy an off-the-shelf beauty product again. Fascinated by the natural options available for black and curly hair, she began mixing her own potions after work in her kitchen using ingredients such as coconut oil, dark chocolate and honey. She used Pinterest to research what products were out there in the market and what sort of trends customers were resonating with: ‘My main reason for being on Pinterest as a business is for my followers and potential customers to know what I am into and what the brand is all about.’

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