BBYBLK is a baby and children’s wear brand promoting the colour black. Redefining what it means, challenging outdated concepts and dispelling negative connotations.
If we associate the colour with evil, wicked witches, mourning and badluck; how do we interact with, view and treat a people given the same name?
Black is not only beautiful, it positively represents rebirth, power and overall dopeness.
BBYBLK is changing the narrative, adorning the future generation in the colour, identity and culture of ‘Black ‘.