In February 2021, we launched our Amazebear wellington boots and coats. In addition to the collection being visually appealing and affordable and sensory-friendly.
Our vision is to inspire children to be bold, be themselves and have fun.
We intend to accomplish this through representation, which is central to our mission and can be seen in our logo.
Why is representation important, you ask? Children who see themselves in books, television shows, and video games feel inspired and accepted, which boosts their self-esteem and enables them to develop empathy and cultural appreciation.
From 2022 onwards, our mission statement is to continue to illustrate representation in our products and projects while giving back to the community by helping and supporting children and families through charitable work.