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Nandi Nicole, founded in June 2020, is a London-based service-oriented e-commerce brand. We promote transparency in beauty products and are an established clean beauty house for those with curly to natural afro hair textures and melanin-rich skin tones.  

We cater to the pain points, tastes and health of women with textured hair and melanin-rich skin by delivering a heavy range of brands, with useful information that is often lacking on the high street. 

As a first generation Jamaican-American, our Founder, Ashley Broderick, understands that the current range (or lack thereof) of beauty products on the high street accept a monolithic approach to “ethnic” needs.  Furthermore, there is a severe disinvestment in customer service for our ever-diverse community. 

Because we are niche focused, we bring a fresh overhaul to the current shopping experience. By providing a range of offerings and allowing our customers to search by interest, Nandi Nicole’s brand is inclusive, energetic, contemporary and edgy. We aim to increase access, wherever we are,  to the lovable brands that commit to loving us right back.  

The Name Nandi Nicole

“Nandi Nicole” is a tribute to our past and a nod to our future. We embrace all shades, cultures and features of the Afro diaspora. Queen Nandi was the mother of Shaka of the ancient Zulu nation. Her story is that of adaptation, nurturing and resilience. Transcending strife and adversity into acceptance and celebration. Nicole is a name that represents the modern day woman. Nandi Nicole is therefore a bridge, symbolising the full story and intercontinental connections of our people.



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Q How long will my delivery take?

Within the UK, orders are processed within the next working day and are all sent by Royal Mail tracked 48 hours.

Q Which brands do you stock?

Hair Care Brands:
As I Am
Aunt Jackie’s
Eco Style
Flora & Curl
Kera Care
Mane Choice
Shea Moisture
and many more...

Skin Care Brands:
Freya & Bailey
Shea Moisture
and many more...

Q What are clean beauty products?

Clean beauty products are products that are non-toxic by way of the European Standard on Consumer Safety. While many products are supposed to be regulated, oftentimes stores are not monitoring whether the ingredients on those labels are carry known and harmful toxins. At Nandi Nicole, we make a point of specifically monitoring for toxicity on product labels and will only carry those brands that are transparent and quality focused. That’s our base line promise to you.

Q I don't have afro hair, will you have products for me?

Yes! If you often feel left out of the "ethnic hair" section of your local beauty shop, know that at Nandi Nicole we are thinking about you too. Curly, coily, kinky, relaxed, natural, transitioning, braid care and loc care. Whether your hair requires a gentle touch or more manageability...we've got you covered boo.

Q My skin is very sensitive, will you have products for me?

100% We are taking care to be health conscious about what we sell in our store. by checking toxic chemicals at the door, we are able to offer you peace of mind that you won't be sifting through harmful ingredients. Everyone's skin differs, and irritation can occur even with pure ingredients so we always recommend you patch test all topical products, especially on very sensitive skin.

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  • Monday09:00 AM - 08:00 PM
  • Tuesday09:00 AM - 08:00 PM
  • Wednesday09:00 AM - 08:00 PM
  • Thursday09:00 AM - 08:00 PM
  • Friday09:00 AM - 08:00 PM
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