Nandi Nicole, founded in June 2020, is a London-based service-oriented e-commerce brand. We promote transparency in beauty products and are an established clean beauty house for those with curly to natural afro hair textures and melanin-rich skin tones.
We cater to the pain points, tastes and health of women with textured hair and melanin-rich skin by delivering a heavy range of brands, with useful information that is often lacking on the high street.
As a first generation Jamaican-American, our Founder, Ashley Broderick, understands that the current range (or lack thereof) of beauty products on the high street accept a monolithic approach to “ethnic” needs. Furthermore, there is a severe disinvestment in customer service for our ever-diverse community.
Because we are niche focused, we bring a fresh overhaul to the current shopping experience. By providing a range of offerings and allowing our customers to search by interest, Nandi Nicole’s brand is inclusive, energetic, contemporary and edgy. We aim to increase access, wherever we are, to the lovable brands that commit to loving us right back.
The Name Nandi Nicole
“Nandi Nicole” is a tribute to our past and a nod to our future. We embrace all shades, cultures and features of the Afro diaspora. Queen Nandi was the mother of Shaka of the ancient Zulu nation. Her story is that of adaptation, nurturing and resilience. Transcending strife and adversity into acceptance and celebration. Nicole is a name that represents the modern day woman. Nandi Nicole is therefore a bridge, symbolising the full story and intercontinental connections of our people.
Join us at nandinicole.com