We are a stationery and lifestyle brand that speaks directly to the people who want to run their life mindfully, express creativity and stay organised. From side-hustlers to full-timers and even students, we are creating products to make your life simpler.
NOTD Store started as a love letter and a reminder to our friends, sisters, and mothers to communicate and express themselves. Founded in 2021, during the pandemic where so many people’s mental healths were challenged by lockdowns and social distancing, we aim to encourage open, honest conversations between each other and one’s self.
We believe that less focus on productivity and more focus on improving 1% every day is the solution to positive well-being and self-care. Meaning every product we design is a perfect combination of strategic activities and inspiration. Made from 100% recyclable materials, including packaging, and for every 1000 pages sold, we plant a tree!