Stories We Cherish creates stylish ready-to-wear menswear clothing. Having a strong Korean influence, we want to combine our unique African prints with classic cuts as well as East Asian cuts – think Normcore meets Afropunk, or Seoul meets Johannesburg. The clothes are not necessarily trend-led; they are led by prints and stories.
Every print produced will tell a story that appreciates the strength, diversity, beauty and imagination of African communities, without appropriating the essence of a proud and eclectic populace. Funny, quirky stories. Endearing stories that connect us and keep us connected to the continent.