TZAR! was borne in adversity but out of love, out of a hope that the inherent value found in a not-so-distant culture, could be excavated and placed in the perfect setting. Esteemed in a world that seems to have looked for answers in all the wrong places.
TZAR! is a rallying cry to children born in different nations but with a commonality of heritage to assemble and let their voices be heard, to mobilise and ‘speak truth to power.’
We started with 10 garments, their criteria: cultural truth; honour the maker, honour the wearer; aesthetically pleasing; traceable. At the time of launch, we have 15 garments coded with sustainability, ready to serve the African diaspora around the world whilst re-educating a misinformed world and inviting them in.
The dream is to reframe a generation to save generations. There’s an African proverb that says, “if you think you are too small to make a difference, you haven’t spent a night with a mosquito.”
‘We’ are that mosquito!
TZAR! customers will experience cultural reconnection through fashion. They will become part of a community that has sustainability at its heart to the extent that they champion paying high prices for the assurance that ‘small fingers’ aren’t being exploited at any point in the process. TZAR! customers are part of a catalyst for change. This catalyst is evoking a paradigm shift causing people to decry ‘disposable’ fashion in favour of quality for longevity. This will be our legacy.